Is Facebook’s “Local Search” the next big thing?
There are more marketing and advertising channels than ever before and many small business owners are unsure which platforms are best for targeting their customers at a local level. A recent study by...
View ArticleYellow Pages Advertising Tips
Consumers who use the Yellow Pages are beyond the point of whether or not they are going to purchase a product, and are ready to contact potential sellers. This is part of the reason that Yellow Pages...
View ArticleYahoo! vs. Yellow Pages
In December of 2012, the 49th Civil Court of Mexico City entered a non-final judgement that would require Yahoo! Inc. to pay $2.75 billion dollars in damages to Worldwide Directories and Ideas...
View ArticleLenders take control of Yellow Pages giant Hibu
Another Yellow Pages giant had been seized by its lenders. Last Thursday, British Yellow Pages company Hibu announced that it was relinquishing control to its lenders. It has been facing a massive £2.3...
View ArticleGoogle Carousel and Small Businesses
In January, Google began rolling out a new way to display local search results, often called the Local Pack. Referred to as Google Carousel, it displays a row of images at the top of search engine...
View Article5 Little Known Factors that Could Affect Your Google Ranking
As a business owner, you know that it is almost impossible to thrive without an online presence in today’s business environment. While you also know it’s important to have a way for potential customers...
View ArticleThe Yellow Pages Guide to Ad Design
Are you a small business agonizing over how to design an ad for your Yellow Pages? Pay attention, we’re going to break down the keys to creating a great Yellow Page ad. First, let’s clear up something:...
View ArticleCan the Yellow Pages Adapt to the Digital Age?
There is not a living person who can remember the days before the Yellow Pages. It is said the earliest Yellow Pages directories were printed as early as the 1880s, but this industry may be coming to a...
View ArticleYellow to Green: How the Yellow Pages Industry is Leading In Green Initiatives
You may not have to look far to find people who are willing to pick a side in the debate about climate change, but most everyone can agree that recycling and reducing waste is a good thing....
View ArticleFrom Trash to Treasure: The Coolest Phone Books You’ll Ever See
Every year, millions of phone books are left discarded on front porches and eventually thrown away or recycled. While it seems obvious that this wasteful process needs to stop, the end is still a...
View ArticleReduce Your Household’s Environmental Impact
Whether we have our possessions for a few days or for years, so much of what we bring into our homes ends up being taken away to landfills or recycling centers. Few of us live in ways that completely...
View ArticlePhone Book Frustrated?
Are you tired of hearing the loud thump of a phone book on your front porch every couple of months? Well, join the club. These books waste an enormous amount of resources every year, and most of them...
View ArticleTop 10 Reasons Phone Books Must Die
From their negative environmental impact to a hyper-connected generation that has no use for them, there are plenty of reasons why phone books have overstayed their welcome. Here, in no particular...
View ArticleGo Green this Valentine’s Day
Valentine’s Day is upon us, and if you’re like most people, you’re faced once again with finding new ways to mark the occasion. This year, why not change things up and give your Valentine’s Day a green...
View ArticleGreen Tech for Your Home
New green technologies to help save the environment are widely available, but for many they were just too expensive to put in our own homes. Over time, however, a number of these have become more...
View ArticleGoing Green with Your Pet
To many of us, pets are a member of our families, but we probably haven’t thought about the impact our pet ownership is having on the environment. New Zealand scientists Robert and Brenda Vale estimate...
View ArticleApple’s New Spaceship Campus: A Green Revolution
Before Steve Jobs passed away, he had a vision for a new office complex so outrageous that he could only describe it as looking like a spaceship landing. While Steve is no longer with us, his dream and...
View ArticleStop Water Waste and Save Your Future
Water is probably the most important resource in the world, and it’s being wasted at an alarming rate. The recent drought in California and the excessive snowfall in the Northeastern U.S. are only a...
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